The chouchou , this iconic fashion accessory of the 90s, has been making a strong comeback in recent years. Celebrities haven't been shy about embracing this trend, and some have even elevated it to a must-have fashion accessory. Check out these celebrities who are wearing the scrunchie in style, plus tips on how to inspire their looks and adapt them to your own style. Also discover our suggestions for Violette & Rose scrunchies to reproduce these looks!
Selena Gomez has been a long-time scrunchie. She often pairs it with casual outfits, like jeans and a t-shirt, but also with more sophisticated looks, like an evening dress. The black velvet scrunchie is one of her favorites.
Model Bella Hadid likes to wear the scrunchie with her hair tied in a high ponytail. Her favorite is undoubtedly the satin model, which she chooses according to the color of her outfit.
Ariana Grande often wears the scrunchie as an addition to her famous high ponytail. She is particularly fond of velvet models , which she coordinates with her outfits for a harmonious look.
Millie Bobby Brown
Famous for her role as Eleven in the hit series Stranger Things, she too adopted the darling in style. Millie usually opts for scrunchies in bright colors or quirky designs, which go perfectly with her youthful, bubbly style. The scrunchie adds a playful and nostalgic touch to her outfits, reminiscent of the 80s atmosphere that characterizes Stranger Things so well.
Another fan favorite is Hailey Bieber. She uses it to accessorize her streetwear outfits, preferring scrunchies in printed or patterned fabric, to add a touch of originality to her looks.
Gigi Hadid regularly wears the scrunchie, which she associates with casual or more dressy outfits. She often opts for scrunchies in lightweight fabric, like cotton or linen , for a fresh, summery look.