The return of the darling: the essential accessory of 2025
Who would have thought this iconic '90s accessory would make such a resounding fashion comeback? The scrunchie, a fabric-covered elastic, has become a hairstyling staple in recent years. In 2025, it's more than ever the essential accessory to have in your collection. Discover the history of the scrunchie, the reasons for its triumphant comeback, the styles and materials that make it irresistible, and its inclusion in the collections of designer houses and luxury brands.
The history of the scrunchie and its evolution in fashion
Born in the 1980s, the scrunchie reached its peak in the 1990s. This accessory, used to gently tie up hair, was appreciated for its practicality, comfort, and aesthetic appeal. However, it fell into disuse in the 2000s, before making a notable comeback in recent years, driven by nostalgia for vintage trends.
The scrunchie, an icon of the 90s
In the '90s, the scrunchie was ubiquitous, adorning the ponytails and buns of celebrities and ordinary people alike. Cult TV series like Friends and Beverly Hills 90210 propelled it to fashion status. Its playful design and versatile styling made it a favorite for all generations.
Why the scrunchie is seductive again
The scrunchie's comeback is due to several factors. First, the vintage craze has brought this accessory back into the spotlight. Many celebrities and influencers have adopted it, contributing to its revival. Finally, the scrunchie is known for preserving hair health: it reduces the risk of breakage and damage to hair fibers, unlike traditional elastics. Silk models, in particular, are particularly popular for their softness and hair-friendly properties.
Designer houses adopt the scrunchie
In 2025, the hair scrunchie has become a true luxury item. Major designer houses and high-end brands have incorporated it into their collections. Scrunchies made of silk , velvet, or even adorned with crystals, these accessories reinterpret the scrunchie with a touch of elegance. Scrunchies made of toile de Jouy or fabrics with exclusive patterns are also enjoying growing popularity, bringing a blend of tradition and modernity.
At Violette & Rose , we offer satin or toile de Jouy hair scrunchies, handmade in France. These models combine artisanal quality and timeless designs to enhance your hairstyles.
Styles and materials for all tastes
The hair scrunchie adapts to all occasions and all styles. At Violette & Rose , you will find:
- Satin scrunchies , perfect for sensitive hair and elegant occasions.
- Cotton models for a natural and light everyday look.
- Velvet scrunchies for a warm, retro style.
- Jouy toile scrunchies , for a chic and romantic touch that won't go unnoticed.
A trendy and durable accessory
The scrunchie is part of current trends promoting sustainability and comfort. Eco-friendly models made from organic cotton or recycled fabric are highly sought after, as are luxurious, handcrafted versions. The scrunchie is no longer just a simple elastic band: it's becoming a style statement and a way to express your personality.
In 2025, the hair scrunchie remains the star accessory for trendy, hair-friendly hairstyles. Let yourself be seduced by our collection of handmade hair accessories at Violette & Rose and find the scrunchie that perfectly matches your style.
